tobacco risks and effects Health of Smoking the Benefits of Quitting | Journal of Ethics Tobacco control | UICC

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The reason given here for toasting is throat protection. The ad claims, the exclusive TOASTING Process which includes the use of modern Ultra Violet Rays the process that expels certain harsh, biting irritants naturally present in every tobacco leaf. On the other hand Camel claimed, Camels are never parched or toasted. We would never dream of parching or toasting these choice sun-ripened tobaccosthat would only drive off or destroy the natural moisture that makes Camels fresh in natures own mild way. The ad closes with a challenge and an ominous warning, switch to Camels for just one day then leave them, if you can. A mainstay in the advertising of Lucky Strike was celebrity endorsements

cited 2021 January 2]

This physician is president of the American Medical Association